Siegel combines traditional handcraft, modern technology and the best materials and in that way ensures its quality.
The knitwear manufacture concentrates on classy clothes rather than on short-lived trends. Moreover, the whole collection is knitted in Germany.
Timeless design, high-quality materials, impeccable processing and the cachet “Made in Germany” ensure the success of the label Siegel in the international and national retail.
The Siegel customer, women in their prime age, emphasizes the importance of quality and has high fashion claims. To live up to her expectations, Siegel observes and analyses current trends in yarn and develops innovative materials itself.
With the opening of the fall/winter season 2009 Siegel presents itself with a new golden seahorse logo. The attribute “Made in Germany” is advertised through publications in the consumer press and the specialized press. Moreover, Siegel enhances the retail, e. g. through individualised actions at the point of sale.
With the company logo, Siegel inspires others to do something about environmental destruction, because Siegel supports the international environmental organization “seahorse” that is committed to the conservation and sustainable use of the world’s coastal marine ecosystems.